October 1, 2013

Creating awareness, woman to woman.

The numbers are staggering; in 2013, it’s estimated that 9,300 women in Ontario will be diagnosed with breast cancer—1,950 of which will die from the disease. It is the most frequently diagnosed cancer and the second leading cause of cancer deaths in women in Ontario. But through the act of a simple conversation, some of these deaths could be prevented.

“Next to health care providers, women listen to other women—their friends, mothers, sisters—when it comes to their health,” says Lynda MacNiven, senior coordinator of cancer prevention at the Canadian Cancer Society. “We want to increase awareness through having women talking to women; just simple conversations about how to get screened for breast cancer. “

Read more on the Toronto Star»