Custom Content

I produce a wide range of marketing and communication materials for corporate and non-profit clients including:
  • advertorials
  • grant proposals
  • annual reports
  • fundraising appeals 
  • custom publications
  • website copy
  • blog posts, content marketing and social media 
  • press releases
Past clients have included: Habitat for Humanity, Yellow Pages, AutoShare, Youth Challenge International, Go Global Expo, Ontario Tourism, New Brunswick Tourism and the Royal Ontario Museum.

Testimonials 

"Jessica is always comes prepared with the right questions before she even begins production. Her understanding of how to compel readers to complete an action or task has been a tremendous asset." - Ashley Pergolas, eSolutions

"Jessica is a frequent contributor with our agency, writing content marketing articles for a variety of clients, from a pharmaceutical brand's lifestyle site to an education services company. She has a positive, can-do spirit, which is backed up with clear, confident work." - Amy Winn, King Content

"Jessica's work is always to spec and requires little to no editing. She's on-time, efficient and dependable. I would recommend her services to anyone looking for a high-quality writer who doesn't need micro-managing or follow-up." - Arden Jobling, Bright Blue Wave

Samples

Please click any image or link to read the full content.

The Loose Leaf Tea House

Website copy for a boutique tea company based in Sydney, Australia. 

Passport 2017: "Park Patrol"
St. Joseph Media

Profiles of 52 national and provincial parks for a government-funded project to celebrate Canada's sesquicentennial.







Toronto Star: Insider's Guide to Colleges & Universities 
2015 Edition

For the Toronto Star's annual post-secondary magazine insert, I interviewed students and staff at colleges and universities across Ontario. The result was over 20 in-depth profiles, as well as a feature article on studying abroad.




Applied Arts: The Seneca Edition
2014/15 Promotional Magazine for Seneca College

Working closely with faculty, staff and students, and the editorial team at Applied Arts, I wrote eight new program profiles (including alumni and instructor profiles) for the second edition of Seneca's promotional magazine. 



Our Green Home: Green Living Show Edition
Spring 2014

Up Marketing wanted to release an edition of their eco-living publication, Our Green Home, for distribution at the 2014 Green Living Show. Keeping in mind their target advertisers, I developed the editorial line-up and wrote content for this special issue.













New Brunswick Tourism 
2012 Advertorial Series for the Toronto Star

Working with the Toronto Star Content Studios and New Brunswick Tourism, I wrote a series of advertorials promoting four key regions, with a focus on festivals, activities and local personalities.  


"Down the River to the Sea: Follow the St. John River and take a trip through the heartland of New Brunswick." May 5, 2012.
Youth Challenge International 2011 Youth Scholarship Package 


Using raw data from overseas reports, as well as testimonials and photos from hundreds of alumni, I created a promotional fundraising tool for YCI.