Communications

I produce a wide range of marketing and communication materials for corporate and non-profit clients including:
  • advertorials
  • grant proposals
  • annual reports
  • fundraising appeals 
  • custom publications
  • blog posts, content marketing and social media 
  • press releases
Past clients have included Yellow Pages, AutoShare, Youth Challenge International, the Go Global Expo and Ontario Tourism. Through the Toronto Star Content Studios, I've also written advertorials for the Royal Ontario Museum, Blue Mountain and New Brunswick Tourism.

Samples of my work can be found below. Please click any image or link to read the full content.


Passport 2017: "Park Patrol"
St. Joseph Media

Profiles of 52 national and provincial parks for a government-funded project to celebrate Canada's sesquicentennial.







Toronto Star: Insider's Guide to Colleges & Universities 
2015 Edition

For the Toronto Star's annual post-secondary magazine insert, I interviewed students and staff at colleges and universities across Ontario. The result was over 20 in-depth profiles, as well as a feature article on studying abroad.




Applied Arts: The Seneca Edition
2014/15 Promotional Magazine for Seneca College

Working closely with faculty, staff and students, and the editorial team at Applied Arts, I wrote eight new program profiles (including alumni and instructor profiles) for the second edition of Seneca's promotional magazine. 



Our Green Home: Green Living Show Edition
Spring 2014

Up Marketing wanted to release an edition of their eco-living publication, Our Green Home, for distribution at the 2014 Green Living Show. Keeping in mind their target advertisers, I developed the editorial line-up and wrote content for this special issue.













New Brunswick Tourism 
2012 Advertorial Series for the Toronto Star

Working with the Toronto Star Content Studios and New Brunswick Tourism, I wrote a series of advertorials promoting four key regions, with a focus on festivals, activities and local personalities.  


"Down the River to the Sea: Follow the St. John River and take a trip through the heartland of New Brunswick." May 5, 2012.
Youth Challenge International 2011 Youth Scholarship Package 


By using raw data from overseas reports, as well as compiling testimonials and photos from hundreds of alumni, I was able to create a promotional tool that would encourage businesses to sponsor a youth overseas.